TURN BRANDING ON ITS HEAD : A CHEESEBURGER'S TALE

Ever wondered what it would take to revamp a humble cheeseburger into a marketing sensation? Well, our buddy Carl the Cheeseburger is about to illustrate just that. Carl's been feeling a little bland . He knows his tried-and-true recipe is tasty , but he's craving something more. He wants to grab attention in a world of sandwiches. That's where the